30 September, 2022
AB ends its participation in Cersaie 2022 with a very positive balance. Thanks to a large attendance at the stand and the satisfaction of having been able to give personalized attention to each customer, the team returns to Spain with very good feelings.
Despite the complicated context surrounding this edition of the international event, a large number of professionals have come to Bologna to meet in what is one of the most important events in the ceramic sector worldwide. This is highlighted by its commercial director: “Despite the difficulties, Cersaie has gone very well. We are very happy with the response of our customers to the new proposals of the brand”.
AB’s novelties for this edition of Cersaie have been presented under the claim The beauty of origins, a campaign to highlight the essence of natural materials. Timeless concepts that emphasize the value of textures and enhance the decorative aspect of ceramics.
One of the most outstanding collections during the five days of the fair was Pietra Antica. A very complete series inspired by stone and the effect of the passage of time that presents a variety of formats both porcelain (80×80 cm, 80×160 cm, 120×120 cm and 260×120 cm) as white body (33,3×100 cm) and four colors (Cenere, Cream, Grigio and Nero). Rhodium, also stood out., a collection inspired by metal with four colors (Aluminium, Steel, Brass and Iron) and three porcelain formats (60×120 cm, 120×120 cm and 260×120 cm),
On the other hand, Cersaie has also served to present new product typologies, such as new formats 60×120 cm in fine-thickness white body and porcelain or thickened models for outdoor use, which have a thickness of 2 cm and are available in formats 80×80 cm, 60×120 cm and 120×120 cm. Proposals that have received a great reception by professionals who have visited the stand throughout the event.